Your title tag is by far the most important tag on your web site from an optimizing stand point.

Actually, in my professional opinion, the title tag is probably the single most important element of your web site along with your keyword rich text. This will be contrary to what many others are trying to teach these days. Most will tell you that your meta tags are the web optimizing hidden secret to success. Sorry, they are wrong. If meta tags were the answer, everyone would be ranked number one.

Every single web site on the Internet is loaded with meta tags. These are sites ranked from dead last place to the number one position. Meta tags are not the answer but just a small piece of a very big pie. However, the title tag is much more important. From a search engine view point, it is one of the most powerful componets of your site.

This tag actually allows you to place a title on any web page, and is an important direct link to your keywords. It will be viewed by the spiders and the page visitors alike. The title tag does not actually fall into the meta family, however because it is a tag, it is often confused with meta tags.

What you place in the title tag should be only one thing - the exact keyword you used for the page that you are trying to optimize. That’s it. Every single web page must have its own title tag.

The title tag works hand in hand with your keywords like no other element in web site optimization. It is the very first thing that a search engine displays on a search return. Try it out. Search for any topic on Google.com. When Google displays the search result, the very first line is the title tag. You can view any page you choose and I assure you that the title tag will match the top line on the search result. This title tag is almost like a master keyword.

After learning this, some people will start to think that they can just use their title tag alone and get top rankings on search terms. The funny thing is that in some really off the wall topics, it may work. The title tag is that powerful. However if the search term is even remotely common, it will need the pages' keywords and all of the other elements to reach the top.

Once again, make sure that in your title tag area, you copy your chosen keyword for each page. This is a must for web site optimization. If your title tag does not match, you can throw every other effort away.