Creating the Doorway Pages

So far, we covered the hidden links and choosing our search terms. Now we are ready to build doorway pages. Eventually, they will all tie together resulting in a functional doorway system. Out of my red widget keywords, lets use “red widgets online” for our example of our first doorway page. To create this doorway page, you should select one of your regular web pages from your site. However, make sure that the page you choose has navigation links to your other pages. At minimum, it must have a visible navigation button leading to your home page.

Change the pages' keyword.

Start by changing the pages keywords. Instead of using the keyword phrase red widgets, use red widgets online in every exact place that you used your original keyword phrase.

What I have done here is change every keyword phrase from red widget to red widget online. It really does not matter if it reads a little odd. This is one of the small prices that you will have to pay. The key is to get visitors to your site, period. Once there, they will move from this page and never even know that they came into your site from a doorway page. If they try to go back to the red widget page, they will only find the regular “normal” red widget page that reads correctly.

Change the URL address.

You must of course change the pages URL. In this example, we are making the doorway page for red widget. After the .com, place your pages' keyword or key phrase. If your home page is www.widgetwarehouse.com, then your new doorway page is going to be "widgetwharehouse.com/red-widget-online.html."

Change the title tag

Change the title tag to your new keyword for that doorway page.

Change your meta keywords tag and meta description tags.

This part is simple. Just exchange the new keyword phrase with the old one wherever you used it. In your meta keywords, just use the new keyword phrase, "red widget online" in place of the previous keyword.

You have now created a doorway page. It that’s simple. This page is nearly identical to the original page except for the keyword and tag changes. Like I said earlier, its how you use a web page that makes it a doorway page. This brings us to our next task at hand, creating a site map page.