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The
key to success for
search engine acceptance is offering lots of original, quality
content that
is related to the theme of your Web site. The key to success for
attracting
your target audience is doing quality research on your target
audience's
behavior in real-time, identifying the needs of your audience, and then
giving
them what it is that they want.
So
what kind of information
might an optimized entry page for your site contain?
Here
are just a few ideas
to get you started in creating keyword-rich pages. Your top ranking
page might
contain:
1.
A keyword-rich FAQ page.
2.
Interesting and original
statistics which are in high demand by your audience.
3.
An interesting interview
with someone (make it exclusive and original).
4.
A page loaded with your
product's features with an emphasis on benefits.
5.
A detailed tutorial
loaded with valuable "how to" advice.
6.
A biography about
someone.
7.
Something with a
newsworthy or hard news angle.
8.
Interesting, historical
information.
9.
A lot of humor or
emotional content.
10.
A questionnaire which
asks your audience important questions.
11.
An index to a whole
library of themed topics.
12.
An entryway into a
useful, interactive section like a message board.
13.
An interesting advice
column.
14.
Inspirational quotes
related to your industry.
15.
A territorial map with
community information.
16.
An instructional
article offering step-by-step directions on a themed topic.
17.
A sales letter with a
strong call to action.
18.
A community-related
page with important community information.
19.
Your own original
editorial on some hot, high demand topic related to your Web site.
20.
Any of the above
suggestions with a seasonal angle relating to Christmas, Halloween,
Easter, or
something else appropriate to the Web content within your main theme.
Once
you've decided what
type of page to create, use Page Generator to help you create a simple,
yet
highly targeted page that is designed to provide information that your
target
audience is searching for. Fine tune the Page with the Page Critic.
Create
these pages to open up additional windows and doorways into your Web
site.
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